For many food business owners, the idea of embarking into social media world is daunting. Though it’s true that word-of-mouth advertising is one of the most effective, there is a new strength behind businesses that take advantage of the relevance of social media and how it can help them with their food branding. At the end of the day, the more people see your product and how delicious it is, the more they are going to connect to what you’re selling.
Food Branding Geniuses
One of the best examples of how properly executed food branding can bring in a large audience is BuzzfeedFood. The short-and-sweet videos started on main channels until it got its own. Though the food usually involves Nutella, pizza or some form of a grilled cheese sandwich, it was the driving force behind them creating a separate Facebook page called Tasty. When Buzzfeed realized how many people loved seeing short clips of recipes, they got professionals to start creating cleaner, simpler versions. This page now has over 50 million likes and every video usually gets a minimum of 3 million views – all for videos that are under a minute long.
Excellence Chocolate by Foodivine Photography
Social Media Markets for You
Even companies that sell something relatively simple – like Nespresso – understand the importance of what short videos can do for your business.
Spec Video | Dulsão Nespresso Coffee - A Short Video Promo by Foodivine.ca
C'est La Vie by Foodivine
Social media is a tool that can bring your company into the limelight, regardless of what food branding category your business falls into. Invest in a photoshoot with a reputable food photographer and rack up some HQ photos and videos of your food to share to Instagram and Facebook. These websites are perfectly designed to make sharing simple, so your viewers can do your marketing for you. It can be a long journey to social media stardom, but without it your business and food-branding campaign is nowhere near complete.