A recent client contacted us to make an interesting short promotional video to attract new customers and bring attention to their work and add a level of notoriety – we knew exactly what to do, and how to do it.

The Benefits

Not only does an eye-catching short advertising video simplify everything your business does for its customers, it also creates a new level of prestige and quality that they want to be a part of. It shows your clients that you take what you do seriously, and that you will be creative and professional to work with.

How We Made A Compelling Short Promotional Video for the Food Equipment Industry

There are tons of elements and gears that go into creating a video. In this project, we used edelkron pro slider and a DJI Osmo video stabilizer for walk through to ensure that it had a smooth and steady shots. For interview parts we used multi-cameras and recorded on BlackMagic Cinema Camera, Canon 5DSR. We also hired a professional narrator and conducted interviews with the staff so it could be compiled easily later on.


It’s important to take the time to properly edit and produce any video, especially if it’s being used to business purposes. We edited and colour-graded the video in just one day, and our efficiency and quality of work left them incredibly happy with the final product. Yes, it was a kind of rush job - but we did it right. The cinematic feel makes it the perfect short promotional video to help them gain new clients and reach a wider audience.