When I arrived in Vancouver, I was invited to dine at a great Italian restaurant at a well-known restaurant in the downtown area. After sitting down and opening the menu, I was utterly confused. Thanks to a lack of pictures, I had no idea what the dishes were, looked like or would taste like. I was seeing some of these ingredients for the first time, so with no other option, I asked the waiter to bring their special of the day. Without imagery showcasing each dish, my brain could not connect with them. My curiosity was unanswered. I had to wait until I received the dish in front of me before I could anticipate, taste and enjoy it.
Some plates make you want to devour it as soon as possible, where others can fall short. Let me paint a broader picture: imagine that you are at a restaurant and you see an interesting food or beverage on the list. You order the item immediately and when the waiter delivers your dish, your appetite starts builds before you take your first bite. Doesn’t your first impression of the dish have a huge impact on whether or not you want to take that first bite?
Even if the food is simple and classic, if it is presented well it will create an impressive impact in the customer’s mind. This is the secret as to why most restaurants take extra care to present the dish as beautifully as possible. Equally, this is why food photography is so popular and important in the catering industry.
If you are a chef or restaurant owner, you know how important the presentation of any dish is. Professional food photography helps give a psychological boost that your customers can easily connect to. Competition amongst restaurants is bigger than ever with the broad range of food trends, and the importance of high-quality food photography cannot be overlooked.
It takes only milliseconds for the human brain to register an impression about a dish; it all depends on what the food picture says to the diner looking at it. Research around the world has proven that customers decide against certain items based on their first impression.
Some dishes may taste incredible, but not look very appetizing; this is where a good chef can show his skill in finesse. The aesthetics of food is of equal importance to the taste, and what your brain tells you based on the food picture may not always be right. Customers are sometimes willing to take risks and enjoy what life has to offer.
Don’t think twice about hiring a food stylist and food photographer to get your food photography job done. Your restaurant will quickly see an undeniable dramatic increase in customers, as well as a new appreciation for what you have to offer.